Skip to main content
Patagonia landscape - Chacal Studio

Communicating the human

We create purpose-driven communication strategies from Patagonia. We are a communication and design studio that transforms brands into agents of change, respecting all sentient beings and the planet.

PURPOSE-DRIVEN COMMUNICATION • SUSTAINABLE DESIGN • POSITIVE IMPACT • FROM PATAGONIA • PURPOSE-DRIVEN COMMUNICATION • SUSTAINABLE DESIGN • POSITIVE IMPACT • FROM PATAGONIA • PURPOSE-DRIVEN COMMUNICATION • SUSTAINABLE DESIGN • POSITIVE IMPACT • FROM PATAGONIA • PURPOSE-DRIVEN COMMUNICATION • SUSTAINABLE DESIGN • POSITIVE IMPACT • FROM PATAGONIA • PURPOSE-DRIVEN COMMUNICATION • SUSTAINABLE DESIGN • POSITIVE IMPACT • FROM PATAGONIA • PURPOSE-DRIVEN COMMUNICATION • SUSTAINABLE DESIGN • POSITIVE IMPACT • FROM PATAGONIA • PURPOSE-DRIVEN COMMUNICATION • SUSTAINABLE DESIGN • POSITIVE IMPACT • FROM PATAGONIA • PURPOSE-DRIVEN COMMUNICATION • SUSTAINABLE DESIGN • POSITIVE IMPACT • FROM PATAGONIA •

The method

From a need arises analysis, in the analysis appears discovery/understanding, then we define objectives, find strategies, devise solutions, obtain results and leave footprints. Those footprints are what allow us to be recognizable, memorable and differentiate ourselves from the rest, strengthening values through solid, human and planned communication.

Analysis

Deep research of context and needs.

Discovery

Key findings to guide the project.

Objectives

Clear definition of goals and scope.

Strategies

Tailored action plan and creative routes.

Solutions

Effective implementation and development.

Results

Impact measurement and metrics analysis.

Footprints

Sustainable positive legacy and follow-up.

The Future We Build

We believe communication is a powerful tool to transform reality. It's not just about selling, but about connecting values with actions.

In a world saturated with information, we choose to tell stories that matter. Stories that inspire change, promote equity, and respect our environment.

Our commitment goes beyond aesthetics. We seek comprehensive solutions that consider the social and environmental impact of every design decision.

Together, we can build a future where brands are not only profitable but also responsible and regenerative.

Earth and nature

Our impact

We commit to being a force for good in the world.

In the team

We foster a safe, inclusive and equitable work space, where there is no place for discrimination or harassment. We believe in flexibility and remote work as part of a real balance between professional and personal life. We seek for each collaborator's growth to be aligned with their purpose, with fair and transparent remuneration.

In the team

In the community

We guide other organizations to adopt triple impact practices. We support local suppliers and prioritize those from underrepresented groups. We offer reduced rates and pro bono services to NGOs and vulnerable groups, we reserve the right not to collaborate with clients or suppliers whose activity is incompatible with our values.

In the community

On the planet

We measure our energy and water consumption and our emissions to understand and reduce our impact. We share resources with our team to encourage sustainable practices in their workspaces, such as efficient use of energy and safe disposal of electronic waste. We promote digitization and have a zero waste to landfill commitment, separating our waste for recycling or composting.

On the planet

What we do

Consulting and strategy

We help our clients achieve their goals through defining their target and determining goals, then developing a comprehensive and personalized communication plan for them.

Communication advisory

A personalized space to understand, analyze and find the right strategy according to each objective. We do this through a one-to-one relationship, seeking to understand the current situation and understand the needs.

Communication diagnosis

We research, evaluate and develop strategies to help our clients understand how they are currently communicating and identify opportunities for improvement.

Communication management

We take care of planning and managing the internal and/or external communication of brands, based on solid and practical strategies and tactics.

Sustainability Consulting

Every task and every project is carried out with a socio-environmental focus, where we carry out organizational and product carbon footprint inventories, design sustainability strategies, Life Cycle Analysis (LCA), preparation and design of sustainability reports, in-company training, etc.

Alliance with Plant Based Treaty

Alliance with Plant Based Treaty

We are proud to work alongside the Plant Based Treaty, a grassroots global initiative that seeks to put food systems at the center of the debate on the climate crisis.

The mission of the Treaty

The Plant Based Treaty is a direct response to the climate emergency. Its mission is to promote an urgent change towards a fair and plant-based food system, that allows us to live safely within our planetary boundaries and reforest the Earth.

Following the Paris Agreement model, the treaty is based on three fundamental principles (3Rs):

Relinquish

Stop the degradation of ecosystems caused by animal agriculture.

Redirect

Redirect policies and subsidies towards a plant-based food system.

Restore

Reforest and restore key ecosystems damaged by livestock.

Our contribution

We actively support this cause by donating pro bono consulting and strategic management hours to amplify its message, and we donate 2% of our total monthly sales to fund its programs.

The Impact

This initiative has already gained the support of cultural figures such as Paul McCartney and Dr. Jane Goodall, and has been adopted by 34 cities in 10 countries, including capitals and major urban centers such as Los Angeles, Amsterdam, Edinburgh and Belfast.

Join the movement

Make your donation

Your support helps us amplify the message and work for a more sustainable future

Donate now

Sustainable Development Goals

Our policies and impact actions directly contribute to the United Nations SDG goals, focusing our efforts on:

5ODS

Gender Equality

We contribute to goals 5.1 (eliminate discrimination) and 5.5 (ensure full participation) through our non-discrimination policies and preference for suppliers from underrepresented groups, including women-led businesses.

8ODS

Decent Work and Economic Growth

We promote goals 8.5 (full and productive employment with fair pay), 8.6 (employment and training for youth) and 8.7 (eradicate forced labor and child labor) through our equitable remuneration policies, prohibition of child/forced labor and a flexible work environment.

11ODS

Sustainable Cities and Communities

We contribute to goal 11.6 (reduce the environmental impact of cities) thanks to our environmental management plan, which includes proper waste management and separation and safe disposal of electronic waste.

12ODS

Responsible Production and Consumption

We work towards goal 12.5 (reduce waste generation) by promoting digitization to minimize paper use and encouraging the circular economy in our operations.

13ODS

Climate Action

We contribute to goals 13.2 (incorporate climate change measures into policies) and 13.3 (improve education and awareness) through measuring and offsetting our carbon footprint and actively educating our clients in sustainable practices.

We are part of

We collaborate with organizations that share our vision of a more just and sustainable world

Animal Save Movement

We align with Animal Save Movement's mission to create a movement of justice, compassion and veganism through public awareness and education, seeking to end animal exploitation and objectification, and actively adopting an anti-speciesist stance against all forms of discrimination and oppression.

Learn more Animal Save Movement

Clean Creatives

As a studio, we commit to rejecting contracts with the fossil fuel industry. We believe that the creative industry should not use its talent to greenwash the image of corporations that drive the climate crisis.

Learn more Clean Creatives

ati (Triple Impact Agencies)

The first Latin American community that brings together communication, advertising and marketing agencies with purpose. Founded by done! and Bi, ati. seeks to capitalize creative talent to contribute to solving the most urgent socio-environmental problems and drive the transition to a new social and economic model.

Learn more ati (Triple Impact Agencies)

Red Creer

We are part of Red Creer, a collaborative network of more than 160 organizations from the public, private and social sectors in Argentina, which seeks to generate socio-economic inclusion opportunities for people who are or were deprived of their liberty, addressing stigma and building a society with greater opportunities for all.

Learn more Red Creer

Contact

We want to hear your story and help you tell it. Write to us to start working together.

Let's connect

We are always open to new ideas and collaborations. If you have a project in mind or just want to say hello, do not hesitate to contact us.

Impact Commitment

As a company committed to triple impact, we seek to work with organizations that share our values of sustainability and social responsibility.